At Elevation Capital, we are big believers in the transformative power of GenAI, particularly in reshaping consumer applications. We provided a comprehensive snapshot of the evolving consumer applications landscape and our six areas of excitement in GenAI consumer tech in a recent two-part report series (Part 1, Part 2).
But we didn't want this excitement to remain purely theoretical. We wanted to see these ideas come to life and witness firsthand the creativity and innovation of India's brightest minds in AI.
This vision led to the creation of the AI Ideathon, a first-of-its-kind competition designed to catalyze the next wave of AI-powered consumer applications.
We received entries from across the country, including Kharagpur, Indore, Ahmedabad and Pune.
12 Cities
53 Applications
7 Finalists
The submissions demonstrated a remarkable diversity of ideas, spanning a wide range of industries and use cases, and leveraged GenAI in innovative ways to create more personalized, efficient, and accessible solutions. The ideas spanned categories like tourism, e-commerce, health & wellness, education, social media, productivity tools, entertainment, finance, and social impact. They showcased various applications of NLP, computer vision, personalization engines, LLMs, multimodal AI, RAG, predictive analytics, and generative design.
Six teams were shortlisted as finalists, and they gathered at our Bengaluru office on September 12th for the final showcase.
The judges assessed each submission based on three key criteria: Originality & Innovativeness, AI Centricity, and Consumer Centricity.
Winners
- Mythos and Elate AI tied for first place
- Fit AI emerged as the second-place winner
They all demonstrated the innovative use of AI to create highly personalized, interactive experiences that address specific consumer pain points.
AI Ideathon Finalists
Head to the respective team pages for a detailed look into their ideas.
Mythos
Elate AI
Fit AI
GuideEase.ai
Voyage
Talking Weights
To help these promising ideas take their next steps toward becoming full-fledged products, we partnered with AWS, HubSpot for Startups, Razorpay, and Mailmodo to provide the winners with valuable credits and resources.
AI Ideathon Judges
The AI Ideathon was a glimpse into the future of consumer applications in India. The ideas we saw demonstrated that the potential we highlighted in our GenAI thesis is not just theoretical—it's being actively realized by brilliant minds across the country. As we reflect on the success of this event, we're filled with optimism for the future of Consumer AI in India.
The participants ranged from young college students brimming with fresh perspectives to first-time and second-time founders leveraging their experience, demonstrating the democratizing power of GenAI in innovation. The mix included curious operators just starting their entrepreneurial journey and full-time founders eager to explore the potential of consumer GenAI. Remarkably, the ideas spanned not only unique consumer applications but also ventured into the B2B SaaS domain. What stood out was the blend of teams with deep technical AI backgrounds and those from non-technical fields who were driven by their passion for GenAI. This diversity beautifully illustrates how GenAI has leveled the playing field, enabling anyone with a vision to ideate and create groundbreaking products. The Ideathon provided compelling evidence that GenAI has indeed unlocked possibilities for executing consumer ideas that were previously unattainable.
At Elevation Capital, we remain committed to nurturing this ecosystem. The AI Ideathon is just the beginning. We're excited to continue supporting and investing in the audacious founders who are leveraging AI to create the next generation of consumer applications that will not only serve India but the world.